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Missed Fotune Associates
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Sacramento's Certified Missed Fortune Connection


We welcome you to the home of the Missed Fortune Strategies in Sacramento, California. The purpose of this site is to be a conduit to the strategies and concepts laid out by Douglas Andrew, author or Missed Fortune, Missed Fortune 101, Last Chance Millionaire, and Millionaire By Thirty. Leon Williams, CEO and Ulrike Elder, President of LUCA Financial Services have dedicated themselves to teaching the Missed Fortune concepts and strategies throughout Sacramento and the Northern California region.

At LUCA Financial Services our unique process through Doug Andrew's Missed Fortune Strategies provides you with the financial education and tools to secure a sound future for you and your family. Unlike most financial services firms, LUCA Financial Services approaches financial advising by considering all aspects of your life. Every plan integrates your particular goals and objectives and is designed to strategically help you create more wealth while increasing liquidity, safety and leverage. LUCA Financial Services is part of the NueStart Family of Companies. Our core purpose at the NueStart Companies is to make a difference in the world in such a way that people are left empowered and inspired, and that this empowerment and inspiration is carried from generation to generation.

  • We provide Wealth Accumulation Strategies
  • We offer Asset Optimization
  • We are Missed Fortune Associates and specialize in the Missed Fortune Concepts

The right strategy can make all the difference. Investment vehicles like mutual funds and annuities, insurance products like term and universal life, college savings accounts, estate planning strategies - each may be part of your plan. Our mission is helping you find success with a personalized approach to wealth management for any stage of life. Whether you're looking to make the most of your opportunities or to find a new direction, LUCA Financial Services has the experience and insight to help you succeed.


At the NueStart Companies, you will discover an atmosphere of enthusiasm, a spirit of dedication and a great desire to build quality relationships. Experience the NueStart difference

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Douglas R. Andrew

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Leon Williams & Ulrike Elder

Please get in touch to offer comments and join our mailing list for sales and specials!

You can e-mail us at:

LUCA Financial Services * 451 Parkfair Dr. Ste. 1* Sacramento * CA * 95864